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Audience Content Targeting

Liferay Audience Targeting

  • Divide your audience into user segments. Target specific content to different user segments.
  • Create campaigns for different user segments.
User segments allow configuring the website in displaying different assets to different users and ability in measuring the interaction with assets configured.

Campaigns assist in displaying specific content targeted to different user segments, along with scheduling period of content availability or display, and ability in measuring the effectiveness of campaigns.


As seen in Figure 1, we have three different users accessing our web application / portal. Each user would be displayed different user interface components mapped to multiple user segments. The end user attributes are matched to the rules defined with in each user segment allowing the component in taking decision of rendering on the overall user interface presented to the end user.

Here is an example using Figure 1. End User 1 being of gender male and having no coverages would be satisfying the rule defined under the “User Segments 1 - New Male User”. The User Interface Components
(Welcome Message, and Special Benefits) associated to allow “User Segments 1” would be rendered to the End User.

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