Hi every one you might be wondering where I got
lost, no blogs since October. Not to worry I am back, and was away on business and not pleasure. Was attending the Toy Fair 2016 in Nuremberg, Germany.
lost, no blogs since October. Not to worry I am back, and was away on business and not pleasure. Was attending the Toy Fair 2016 in Nuremberg, Germany.
Every year international toy makers come together at Nuremberg. Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse® the most important event of the toy industry. This is the world’s leading fair, where decisive business contacts are made, the coming year’s trends are born and the latest information is exchanged.
This year the had a great opportunity in designing an innovative application. The customer is an American multinational toy manufacturing company founded in 1945.
Had designed a Personal Assistant Shopper application on Apple iPads. This application caters to the needs of the current market, helping in identifying the recommended product based on visitor’s interaction with the Application. Smart solution with ease of transformation and data up gradation. Currently undergoing a pilot version design and has been successfully showcased globally at the Toy Fair, held in Nuremberg 2016.
Features:
- Application for listing Products.
- Application integrated with Barcode Reader.
- QR code Scan – Allowing customer at retail shop to carry home the desired / recommended products for future purchase from the retailer’s online Omni channel webpage.
- Application helping customer at retail shop in identifying the right product based on customer needs, in a well-illustrated filter selection process.
About the Concept:
Achieving this concept we leveraged iPad Air 2 and a Web Server - that would cater to the web services, Images & Videos.
The iPad Air 2 was pre-configured with a simplistic, user friendly, bright and colorful displays of the Toy Fair products. On visiting the application you’d be welcomed by a home screen followed by a Listing of all the products available at the store with a single touch.
On selection of any desired product, you’d be welcomed by the Name, Price, Age, Category, Features, Description, QR Code, Image’s & Videos of the Product.
Along with nifty features like:
- Scanning products QR code with the guidance of personal mobiles, helping the customer in carrying home the products seen and in future deciding to return for purchase or utilizing the OMNI Channel web site for purchase after satisfaction.
- Hunting for near-by stores has always been a pain for many.
- Speeding up customers shopping experience by picking up any product and utilizing the Barcode scan peripheral, this aids in navigating to the scanned product detail page along with exception management system on the iPad Air display.
The Web Server is the main entry point to all the request from the iPad Air native application or the OMNI channel website, well-designed using REST based Web services with ease of third party integration.
We have utilized linux and Mac OS X for hosting our Application server and web server. Apache has been our base along with tomcat optimization leveraging Googles “PageSpeed Module” allowing high level of throughput's on serving requests.
The images and videos are streamed and have been optimized for speedy response times. The solution is currently hosted on Azure Cloud.
At the Toy Fair there was Enthusiasm in the air. Experiencing the Spirit of Play at Spielwarenmesse® in Nuremberg was awesome.
Here are a few snaps and videos that might give you a feel of how it was.
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